Local Content Writer

Individual service descriptions, written one confirmed service at a time.

Google's service list lets a business describe each offering in up to 300 characters. Local Content Writer writes one description per confirmed service rather than a single paragraph split awkwardly across every listed offering.

Why one service needs its own description

A shared paragraph covering five services tends to describe none of them precisely enough to help a searcher decide. A dedicated description for drain and sewer service can name pipe materials, typical response time and coverage in a way a combined summary can't afford the space for.

How this differs from the profile description

Profile description versus individual service descriptions
FieldProfile descriptionService description
ScopeThe whole business, in one fieldOne confirmed service each
Character limit750300
Where it appearsTop of the profileInside the Services section

See how the profile description is written.

A worked example

Service: drain and sewer service

“Clearing, repair and camera inspection for residential drain and sewer lines, including root intrusion and older clay pipe systems, across Round Rock and Hutto.”

Kept aligned with the service page

The service description and the corresponding website page draw from the same confirmed service record, so a change to scope, area or terminology on one doesn't leave the other stating something different.

Give each service its own description, not a shared paragraph.

One confirmed service, one description, inside the 300-character limit Google actually gives you.

Build My Website Content