Can it analyse an existing website structure?
Yes. Hierarchy analysis is a major component of the system, allowing URLs to be assessed within the context of the complete website — useful when redesigning an existing site rather than starting from nothing.
Can Local Content Writer recommend new pages?
Yes. Missing coverage and validated service opportunities can ultimately lead to ADD recommendations within the website architecture — before you've committed a template to them.
Does it use keyword research?
Yes, but keywords are evidence rather than the entire content strategy. Search demand is considered alongside Business Truth, service identity, entities, page intent and website relationships.