Product descriptions for what a business actually installs or sells.

A product listing on a Google Business Profile applies to businesses selling installed equipment or physical goods — a water heater, a specific HVAC unit, a supply item — not to labor-only services, which belong on the service description page instead.

When a product description applies

If a business sells or installs a distinct, named piece of equipment, that equipment is a product candidate. A plumber's drain-clearing visit is a service; the water heater a plumber installs during that visit is a product with its own specifications worth listing separately.

Fields a product description draws on

Fields behind a generated product listing
FieldSource
Product name and categoryConfirmed service inventory, cross-checked against Google's product taxonomy
Specification detailBusiness-supplied specification sheet or manufacturer data
Installation scopeConfirmed service the product is paired with

Example

Product: 50-gallon gas water heater installation

“Installation of a 50-gallon gas-fired storage water heater, including gas line inspection and a code-required expansion tank, sized for a three to four bathroom household.”

Confirmed ServicesSpecification Data

Not claiming a specification without a source

A capacity, warranty term or compliance detail appears only when the business supplies it or a manufacturer source confirms it. Where that data isn't available yet, the field stays flagged for the business to complete rather than filled with a plausible-sounding placeholder number.

List what you actually install, with real specifications.

Product data grounded in what the business supplies — never a guessed specification.

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