Finding what a website doesn't say yet, not just what it's missing.
Content gap analysis compares confirmed services, researched service families, scored search demand and the current hierarchy to find coverage a site should have but doesn't. Not every gap needs a new URL — some close with a stronger paragraph on a page that already exists.
A gap isn't automatically a missing page
If a 40 to 80 word answer on an existing service page fully satisfies the query, the fix is a stronger paragraph, not a standalone article competing with that same page for the same intent. A gap becomes a new URL only when the missing coverage represents a genuinely distinct entity or intent — the same test service validation and page intent analysis apply elsewhere in the pipeline.
From gap to recommendation
A confirmed gap with clear evidence moves toward an ADD recommendation inside the hierarchy. Weaker evidence — demand that doesn't clearly separate from an existing page's intent — holds as REVIEW instead of becoming a page on a guess.
See the full set of seven outcomes.
Reviewing gap findings against Business Truth
Every gap still has to clear the same bar as a service discovered any other way: does the business actually offer this, and is there evidence beyond pattern-matching against the industry? A gap analysis that skips this check reintroduces the exact problem service validation exists to prevent.