Posts built around what actually happened, not a content calendar slot.

A Google Business Profile post has a short visible lifespan and a strict character budget. Local Content Writer drafts posts from real, dated activity — a completed job, a seasonal service shift, an update to hours or area — rather than filling a recurring weekly slot with generic reminders.

What makes a post worth publishing

A specific, dated event. A completed project, a new crew member, a service added — not “call us today for great service.”
A call to action that matches the moment. A seasonal maintenance reminder points to booking; a completed project points to the case study.
Language a person would actually say. Not a slogan repeated across every post the business has ever published.

[INSERT: recent job or update] as the input

A post draft needs a real input — a finished job, a business update, a seasonal note — to write from. Where that specific detail isn't supplied yet, the draft holds an [INSERT: recent job or update] placeholder rather than inventing an event that didn't happen.

Post types and what triggers each one

Post types and the event that justifies each
Post type	Triggered by
Completed project	A finished job worth showing, ideally with a photo
Seasonal reminder	A time-of-year service pattern specific to the trade
Service or area update	A confirmed change to what the business offers or covers
Offer	An active, time-bound promotion the business has approved

Posts built around what actually happened, not a content calendar slot.

What makes a post worth publishing

[INSERT: recent job or update] as the input

Post types and what triggers each one

Post about what actually happened this week.